The state of being cultivated; advancement in physical, intellectual, or moral condition; refinement; culture. Professional- a member of a profession usually with an ethical code and a process of certification or licensure.

What does all that mean and why does it matter that radiography programs cultivate professionalism? Challenges to professionalism in today's environment are numerous and both external and internal to the workforce. More and more our standards are set by external forces as opposed to being developed and maintained internally. Business values traditionally were in contrast to professional values. Now, that line is often blurred and conflicted. In many ways, current health care resembles the business model more than the professional model it once was.

As educators, we all agree that professionalism does matter. So how do we teach or cultivate it in our programs? We should strive to exhibit and reinforce the following five key elements for the true professional: Character, Attitude, Excellence, Competency and Conduct.

Character and Attitude: Professionals aren't born that way; they make a conscious decision to rise above mediocrity. We must show students that we hold ourselves to a higher standard of trust, integrity and honesty. Being a positive role model through our interactions with our peers allows us to project that professional image. We need to demonstrate responsibility and accountability by being positive role models. We can model positive attitudes and a commitment to service mentality by maintaining memberships in our professional organizations and encouraging memberships for our students. Serving as officers, being on committees and attending conferences demonstrate these traits. I love taking my students to a national conference each year. Requiring them to take part in the Opening Ceremonies and the formalities associated with this allows them the opportunity to witness our professionalism at its best.

There are many ways we can teach, convey and reinforce character and attitude. I would love to hear some ideas that other educators are using to help students value these.